Nature’s Best, Kept Quiet
Ovelyn Pure Botanics creates skincare that speaks to the soul of nature. But while their formulations were premium, their visual identity was whispering. They didn’t just need a logo; they needed a legacy.
The Founder's Truth
“Our products feel premium.
Our brand doesn’t.”
Identity
Placeholder logo lacking intent
Packaging
Inconsistent visual touchpoints
Narrative
A missing brand soul
Strategy
No defined visual direction
Scalability
Zero collateral for retail growth
What we uncovered during the brand audit
We reviewed identity, audience, and messaging gaps — three issues stood out immediately.
The brand story was missing
- Clean beauty
- Modern naturals
- Botanical science
- Artisan skincare
- No unified narrative
Visual identity was not premium
- Colors varied across channels
- Packaging lacked hierarchy
- Logo had no character
- Social media looked disconnected
- Materials felt DIY
No repeatable brand system
- No brand guidelines
- No voice & tone structure
- No photo direction
- No print/digital templates
Our brand strategy — Calm. Pure. Modern.
The Three Strategic Pillars
We reframed Ovelyn around three core pillars that guided every design, word, and visual decision.
Purity rooted in nature
Highlighting botanical-driven origins and clean ingredient philosophy.
Modern calm
A soft, serene identity reflecting self-care and daily skin rituals.
Accessible premium quality
Luxury in design and experience without feeling intimidating.
Strategic Foundation © Ovelyn Case Study
Where Ovelyn finally found its voice
Logo design
- Airy botanical curve
- Subtle letterform integration
- Gentle, modern geometry
Color system
- Botanical Sage
- Sandstone Beige
- Deep Terracotta
- Pure White
Typography system
- Modern serif for emotion
- Clean sans-serif for clarity
- Works across packaging + print + digital
Visual language
- Botanical micro-textures
- Soft mineral gradients
- Minimal composition rules
- Organic photography direction
Official Palette
Marketing collateral that completed the transformation
A full brand ecosystem built to be easy for their team to use daily.
The outcome — a brand customers trust instantly
In the first 6 weeks after launch, the emotional connection that was missing suddenly appeared.
Shelf appeal
Retail partners reported better shelf appeal, increasing restock requests.
Engagement
Social engagement grew by 40% with the new templates.
Perception shift
Customers described the brand as “premium”, “honest”, and “soothing”.
Retail growth
Ovelyn received two new retail partnership offers.
Conversion lift
Website conversion increased by 19% due to improved brand clarity.
“Trifleck didn’t just redesign our logo. They helped us understand our brand, tell our story, and present ourselves with confidence. Our identity finally feels like us.”
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